I have made no secret of my distain (bordering on disgust) for anyone using the GDPR’s ‘administrative fines’ to further their own ends. Whether the ends are selling products, services, or column inches, trying to scare organisations into parting with their hard-earned cash is totally unacceptable and I only hope that most of them have failed.

That said, it is clear from Google (€50M), British Airways (€200+M), and Marriott (€110+M) that enormous fines are now a reality for organisations who egregiously break the law. And make no mistake, they ARE breaking the law. A law that enforces one of OUR fundamental human right.