I have made no secret of my distain (bordering on disgust) for anyone using the GDPR’s ‘administrative fines’ to further their own ends. Whether the ends are selling products, services, or column inches, trying to scare organisations into parting with their hard-earned cash is totally unacceptable and I only hope that most of them have failed.
That said, it is clear from Google (€50M), British Airways (€200+M), and Marriott (€110+M) that enormous fines are now a reality for organisations who egregiously break the law. And make no mistake, they ARE breaking the law. A law that enforces one of OUR fundamental human right.
Anyone who reads my blogs knows that I’m not highly technical. In fact, I have warned organisations against buying technology [for technology’s sake] more than I have ever recommended it. And I will continue to do so until everyone is following the pre-purchase golden rules:
This Saturday marks one year to
the day that GDPR was enforced. 3 things are clear:
- The self-serving scaremongers were, as I suspected, full of $*%&;
- Anyone wondering why there have not been more fines continues to be ignorant of the true intent of GDPR; and
- Interest in GDPR took a nosedive after May 25, 2018
This is a blatant self-promotion, so feel free to ignore it!
I presented today at the BrightTalk Summit ‘GDPR: One Year Later‘:
According to every statistic I’ve read, there is still a huge chunk of business owners who have not even read the GDPR yet, let alone done anything about it. To be clear; no matter the size of your business, you have to comply.