In April 1975, Gary Dahl had an idea. A genius idea as it turned out, particularly when you consider that he made roughly $28 million dollars (adjusted for inflation) from something that was, to all intents and purposes, completely useless.
The Pet Rock was just that, a rock. No paint, no googly eyes, nothing, just a rock taken from Rosarito Beach, packaged up and sold for $20 each.
He sold 1.5 million of them.
According to the Tinterwebs, to ‘recommend’ means to; put forward (someone or something) with approval as being suitable for a particular purpose or role.
So you might argue that this is exactly why you hire a consultant in the first place. In some professions I would absolutely agree. A doctor [for example] would not just recommend that you quit smoking, they would – and should – bloody-well insist. However, everyone on the planet already knows that smoking is stupid, so they are doing so with full knowledge of the possible consequences.
In 2016 I predicted that:
- Identity Management will begin to replace single-factor authentication;
- Identity Management will be decentralised onto consumer mobile devices;
- HOW you pay will become increasingly irrelevant;
- Value-Add Services and Customer Service will be the only differentiator;
- Loyalty Programs will begin to centralis;
Even 3 years later only 1 of these things is becoming [slightly] true (#1).
In 2017 I predicted that:
You’ve all seen the ads; “Service X is disrupting the Y industry!“, or worse; “We’re using Artificial Intelligence to disrupt…”.
At this point I will look no further at what you have to offer, because if your product/service could stand on its merits, why would you to resort to using tired and almost entirely inaccurate marketing drivel? And are you really to solve my problems or just make money?
Yes, that was a rhetorical question.
In Part 1 of this two-part blog ‘series’, I played the part of a security expert (which I do most days), and examined how privacy is changing the face of the security industry.
In Part 2, I have enlisted the help of a lawyer, data protection and contracts expert, who is basically to blame for me getting into this ‘privacy stuff’ in the first place. She also happens to be my sister; Angela Boswell.
In her learned (and earned!) opinion……………………