Beware of the ‘Pet Rock’ Cybersecurity Vendors

In April 1975, Gary Dahl had an idea. A genius idea as it turned out, particularly when you consider that he made roughly $28 million dollars (adjusted for inflation) from something that was, to all intents and purposes, completely useless.

The Pet Rock was just that, a rock. No paint, no googly eyes, nothing, just a rock taken from Rosarito Beach, packaged up and sold for $20 each.

He sold 1.5 million of them.

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Froud on Fraud – Cybersecurity Predictions for 2020

In 2016 I predicted that:

  1. Identity Management will begin to replace single-factor authentication;
  2. Identity Management will be decentralised onto consumer mobile devices;
  3. HOW you pay will become increasingly irrelevant;
  4. Value-Add Services and Customer Service will be the only differentiator;
  5. Loyalty Programs will begin to centralis;

Even 3 years later only 1 of these things is becoming [slightly] true (#1).

In 2017 I predicted that:

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If You Need to be ‘Disruptive’ to Sell your Security Product, Make a Better Product

You’ve all seen the ads; “Service X is disrupting the Y industry!“, or worse; “We’re using Artificial Intelligence to disrupt…”.

At this point I will look no further at what you have to offer, because if your product/service could stand on its merits, why would you to resort to using tired and almost entirely inaccurate marketing drivel? And are you really to solve my problems or just make money?

Yes, that was a rhetorical question.

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Cybersecurity Vendors: Masters of Distracting Innovation

I’ve heard that the best writers draw inspiration from the people around them. Clearly this works for crap writers too, because I totally stole the phrase ‘distracting innovation’ from a friend of mine. So thank you for that Gareth.

I have dedicated the last half of my career to providing my clients the only thing that makes sense to me; an appropriate security program that supports and enables the needs of the business. I have also chosen to predicate the implementation of that program on the following well established cornerstones. In order of importance:

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Are Data Protection Laws Hurting International Business?

[Note: For this blog I’m going to focus on US-based ‘content’ providers (e.g. newspapers) as these folks seem to be the ones hit particularly hard by EU legislation.]

From May 25th 2018, we have all likely encountered at least one of these notices when browsing US-based websites:

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