Cybersecurity Vendors: Masters of Distracting Innovation

I’ve heard that the best writers draw inspiration from the people around them. Clearly this works for crap writers too, because I totally stole the phrase ‘distracting innovation’ from a friend of mine. So thank you for that Gareth.

I have dedicated the last half of my career to providing my clients the only thing that makes sense to me; an appropriate security program that supports and enables the needs of the business. I have also chosen to predicate the implementation of that program on the following well established cornerstones. In order of importance:

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Artificial Intelligence (AI)? You’ve Just Lost Two Buyers

I am absolutely sick to death of security vendors using the buzz-phrase Artificial Intelligence (AI) as a descriptor for their product or service.

Because:

  1. AI does not even exist yet, the most you can say is that it’s very clever programming;
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  2. Not everyone is a fan of AI.

So, by trying to claim your product uses AI, you have now alienated 2 types of people; 1) those who hate bullsh*t artists, and 2) the paranoid.

In cybersecurity, there are a lot of both.

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