…as long as WE are the ones who define success for ourselves. Otherwise 99.9% of the world’s population would fall well short.
Seems obvious, right? For example, if you take money as a measure of success, for every billionaire (~2,600 as of 2019) there are nearly 3,000,000 people who are just ‘getting by’. So for the vast majority of us, the chances of being a big success [in monetary terms] are very slim.
The same applies for any other success factor where you are comparing yourself to the world’s best, there is very little room at the top.
In April 1975, Gary Dahl had an idea. A genius idea as it turned out, particularly when you consider that he made roughly $28 million dollars (adjusted for inflation) from something that was, to all intents and purposes, completely useless.
The Pet Rock was just that, a rock. No paint, no googly eyes, nothing, just a rock taken from Rosarito Beach, packaged up and sold for $20 each.
He sold 1.5 million of them.
According to the Tinterwebs, to ‘recommend’ means to; put forward (someone or something) with approval as being suitable for a particular purpose or role.
So you might argue that this is exactly why you hire a consultant in the first place. In some professions I would absolutely agree. A doctor [for example] would not just recommend that you quit smoking, they would – and should – bloody-well insist. However, everyone on the planet already knows that smoking is stupid, so they are doing so with full knowledge of the possible consequences.
In 2016 I predicted that:
- Identity Management will begin to replace single-factor authentication;
- Identity Management will be decentralised onto consumer mobile devices;
- HOW you pay will become increasingly irrelevant;
- Value-Add Services and Customer Service will be the only differentiator;
- Loyalty Programs will begin to centralis;
Even 3 years later only 1 of these things is becoming [slightly] true (#1).
In 2017 I predicted that:
You’ve all seen the ads; “Service X is disrupting the Y industry!“, or worse; “We’re using Artificial Intelligence to disrupt…”.
At this point I will look no further at what you have to offer, because if your product/service could stand on its merits, why would you to resort to using tired and almost entirely inaccurate marketing drivel? And are you really to solve my problems or just make money?
Yes, that was a rhetorical question.