For those who don’t know what the Rosetta Stone is, it’s a tablet found in 1799 that greatly assisted the translation of ancient Egyptian Hieroglyphs [subsequently] to every modern language.

So why do I use this as an analogy for non-cash payments?

Hieroglyphs​ had puzzled scholars for centuries until the Rosetta Stone unlocked them enough for the translation to move forward to completion. Having a software PIN will effect the exact same unlocking of the transition of non-cash payments from plastic to mobile. We have had payment cards for 60+ years, with nothing in that time anywhere near ubiquitous enough to disrupt them​, now ​we do. And while mobile devices are in no way perfect, and in many ways even less secure than payment card, ​they ​​are​ already far more prevalent​. ​Despite all ​of mobiles’s flaws, they ​are being used ​today as a payment medium​, a trend that will continue until plastic is replaced completely (at least in its current form).​

Th​ere are too many reasons​ for the continuity​ to go into​ here​ (sheer functionality being the top one), but it has been slow because until now every mobile payment innovation was just a little too much for people to accept, just a smidge too radical to gain the necessary momentum.

This is probably because none of those innovations kept the most widely used of the authentication mechanisms in the world; the PIN. The enormously complex and expensive chip & PIN (EMV) used for credit cards is accepted globally (if they can afford it), but up till now there has been no way to effect an acceptable level of security on a device that is never going to be as secure as a system built for purpose.

But ‘as secure’ is not the point, ‘secure enough’ is. You’re not fighting for perfection and zero loss through theft, you’re fighting for making it too difficult for thieves to bother. This can only be effected by layers of security, the so-called defence-in-depth. EMV put all of its security controls into a single factor (they had no choice), but mobile devices have access to numerous – and ever expanding – options:

  1. Geolocation/Geofencing: Whatever you want to call it, and whatever buzz phrases vendors will come up with next, they all mean the same thing; are you where you should be? Should you be paying for something in Glasgow if you live in London? Maybe, but when you set the areas from which payments can be made, you are removing the majority of the bad guys’ ability to process a fraudulent transaction.
    Yes, there can be privacy issues, but most vendors have dealt with that now.
    o
  2. Device Authentication: Every mobile phone has a serial number, IMEI number, and other built in identifiers. If your device is registered it’s very difficult to use another device to get in the middle. Not impossible, just difficult.
    o
  3. Application Signing and Authentication: Minimal security in and of itself, but is another security layer which ensures as much as possible that only known good apps are used. Apple and Google have their own ways of doing this for downloads, neither of which is adequate. Ongoing application verification can be relatively useful though.
    o
  4. App Blacklisting / Malware Detection: Very early days yet for mobile devices, but in the same way that operating systems anti-virus vendors have made untold fortunes regurgitating known bad things into signatures, mobile devices will have the ability to blacklist apps that should never be running on devices secure enough to authenticate payments. OS hardening guides (SELinux for example) and version control (Android must be at v4.2 and above for example) are fundamental baselines.
    o
  5. PIN Image ‘Watermarking’: Most internet banking sites now have a facility whereby you can upload a personal image to ensure that your open communication is actually with your bank and not redirected to a bad guy. Mobile devices make this factor possible and can even be configured into the PIN pad image.
    o
  6. Encryption (Packet and Transport Layer): Obvious stuff, and relatively trivial to circumvent when you have access to the base operating system kernel (where all jailbreaks take place), but still a very valid concept, especially when you consider the very clever technology surrounding things like Secure Remote Password protocol (SRP).

​Even today there are more options than this, and even implementing all of them at once is seamless to the end user once they have registered their device​. Any one of these by itself is clearly inadequate, but can you really see a bad guy sitting in Starbucks cracking ALL of these in the few moment it takes you to pay for your coffee?

By their nature, mobile devices will always be insecure and limited (bloated OSs, battery life, delicacy, theft and so on) and cannot be seen as a long term solution in payments the way the credit cards were, but I don’t think anyone can deny that they will replace plastic. Mobile devices will take payments to places credit cards can never reach, and the functionality and distribution of payment innovation through mobile devices will grow exponentially over the next 5 – 10 years, it just needs something to help everyone make that transition;

The software PIN.

[If you liked this article, please share! Want more like it, subscribe!]

[It’s clear that this topic has wayyyy too much material for just a blog, so at some point I’ll back this up with a white paper or some such. Please accept this as an amuse-bouche];

Today, the savvy buyer does their homework on all major retail expenses, ensures they have they the funds for it (debit or credit), and finds the best deal BEFORE buying.

The non-savvy, or impulse buyer, tends to get hosed, which may result in several things; the buyer either changes their minds and returns the item (and/or gets into financial difficulty), the merchant has a second-hand system to get rid of AND has the hassle of a charge-back, and the financial institution behind the payment runs the risk of non-repayment of the resulting bad debt.

While you’re never going to get away from consumers making bad decisions, you CAN make level the playing field, and make the experience for all parties less risky, more efficient, and potentially cheaper all round.

Two of the challenges we face today are:

  1. The vast majority of new businesses in the payments space are innovators, and have a very narrow focus. i.e. see a need, fill a need from a niche perspective. So if you’re looking around for those types of services, you have hundreds of small organisations from which to choose, and you either gamble, or wait until the market settles down and risk missing out entirely on a potential competitive edge.
    o
  2. Every player in the payments ecosystem is either a dependent, or in competition, leaving everyone worse off, especially the consumer. You just have to look at the number of e-wallets, coupons, or loyalty point systems to see that 99% of them are unsustainable. The corollary is that new innovations in the retail space are very slow to be adopted, if at all.

So how do you choose the right combination of payment services for YOUR business?

Choose the right one(s) and the benefits are clear and ongoing, choose the wrong one(s) and you’ve potentially damaged your brand reputation. How many times have you collected loyalty points (for example), and never had the opportunity to enjoy the benefits?

The biggest issue the payments ecosystem faces it that the true cost of an expense if rarely apparent up front, and your payment options are limited to the offers of either your existing financial institutions, or of the retailers themselves.  Instead, what if the banks made available enough information at the time of purchase for you to choose the RIGHT payment option?

Bob Mackman wrote a short white paper How to Pay: The Future for Mobile in m-Commerce, in which he posits that for a mobile application to;

…weigh up the advantages of each [payment method] by looking at things such as: available credit, due date, interest rates and any loyalty schemes and give them the pros and cons of each for this particular purchase at this moment in time. Perhaps putting them into an order of preference.

…that the background financial institutions would first need to provide;

“…direct access to the information from the bank and card accounts being used. If the providers made API’s available for even just some basic transactions then this would be possible.”

You can imagine how often his happens currently.

But, if the banks could see the amazing potential this provides, then this would not be the “pipe dream of a romantic“, as Bob puts it, but a reality in which anyone NOT providing these services is left behind.

Like most things, it’s not that easy. For this to truly work you have to consider all of the following and many more:

  1. Authentication – ALWAYS the primary consideration in payments
  2. Ratings & Reviews integration – against financial services, retailers, products etc.
  3. Big data analytics and customer profiling resulting in targeted displays / coupons based on instant access to metadata of preferences (e.g. material / colour / designer)
  4. Existing payment technologies – PEDs, EMV, NFC, e-wallets and so on…
  5. New[er] payment technologies – Bluetooth beaconing, geolocation, bio-metrics and so on…
  6. Payment choices / instant credit through existing financial institutions (which has dependencies on single purchase interest rates and unaffected credit ratings etc.)

So who’s going to be able to put this all together? No-one currently, but in much the same way that the enormous growth of telecoms options resulting in a spin-off industry of consultants providing consolidation / savings services, the soon to be exponential growth of payment technologies will spurn a new breed of consultant; the payments Service Provider Integrator (SPI).

From banks, to payment gateways, to ratings & reviews, to loyalty, to anti-fraud, the SPI will be able to seamlessly integrate all the niche providers into a whole-istic solution designed to meet an organisations goals.

Here I must stop, but this will continue in more detail in the pending white paper.

If you have any ideas around this stuff, please share, I’ll make sure to build it in.

 

Apparently an announcement was made at the PCI SSC ‘s Community Meeting in Nice that “European Payment Services (EPS), [is] the first company to have a solution listed…“, this according to Tenable’s Jeffrey Man in his new article ‘What’s Wrong with P2PE‘.

I’m not going to go into why P2PE is dead from a PCI perspective, Jeff covered that better than I can, instead I’ll cover it from an innovation and real-world perspective that the SSC simply cannot / will not include in their presentations.

Why P2PE is pointless, and dead before it reached the gate:

  1. If you have read the P2PE assessment procedures (which were about 2 years too late in being released), you’ll know that they make the PCI DSS look like a nursery rhyme. EXTREMELY complicated, and ENORMOUSLY expensive to achieve certification. I was, however, very surprised that PED / payment terminal companies with significant resources (like VeriFone and Ingenico) didn’t get into a race to corner the market early, but now it makes sense;
    o
  2. P2PE done the SSC’s way still requires PTS and SRED compliant payment terminals, which are massively expensive, and whose days are numbered. Mobile payments, and whatever comes next will, thankfully, kill retail’s reliance on payment terminals and bring secure, non-cash, payment capability to every merchant world-wide, no matter how small, or large and distributed;
    o
  3. Chip & PIN (EMV) technology is tied to the terminals and to the use of credit cards, which along with payment terminals, are dying technologies. Credit cards are 60+ years old, and EMV was a very poor patch to fill a gaping hole in credit card security, so innovation will, and in some cases already has, replaced the need for both;
    o
  4. Retailers are simply not going to make the massive investment in replacing their payment terminal estates before they end of life (EoL) just because of a possible reduction in PCI scope. And why would they then spend a fortune in expensive devices, tie themselves into a single service provider, as well as limit themselves to credit card transactions? Answer; they wouldn’t, not unless they’re irretrievable stupid;
    o
  5. The entire payment space is finally recognising the fact that it’s bloated, inefficient, enormously outdated, and complex. Innovation will simplify it back to its basics, which it that it’s not ABOUT payments, it’s about authentication. I don’t care how I access my funds, whether they be debit or credit (both of which are provided by the bank anyway), I just want to do it whenever I want, wherever I want, and without risk.

Any protection the card brands provide related to fraud and consumer protection can be provided cheaper and probably better by the banks, and this, along with the demand for better customer service, will drive the banks to compete for our business as never before. Gone will be the days that they can act as though they are doing US a favour.

As for the SSC’s announcement, I can’t blame them for wanting to announce any kind of success, God knows the DSS v3.0 is nothing to write home about.

[If you liked this article, please share! Want more like it, subscribe!]

If you came this far you did one of the following when you read the title:

1. Scoffed;

2. Screwed up your forehead in confusion, or;

3. Laughed.

Good, these all mean you’re cynical and therefore a perfect audience, so let me put you out of your misery; this is a story of unintentional cause and effect, and has started a trend that will not stop until credit cards as we know them are dead and buried.

About time too. 60+ year old technology in payments is akin to leaches in medicine (no offence card brands, but this analogy is particularly relevant).

When PCI was first drafted, it was very clear for whom it was geared; e-commerce organisations running Windows. How do you translate the configuration standard requirements (for example) to someone working on a mainframe. For Windows, you take out what you don’t need (hardening), for zOS, you build in only what you need. What about logging? Can syslog record everything you need in 10.2.X?

This is one of the most minor issues that drove organisations to seek alternatives to compliance, cost / effort / ROI, you name it, PCI is a burden any way you look at it. Yes, cardholder data should be protected, but enforcement of a single standard across all industry sectors and business types was never going to work.

At first, organisations became VERY creative in making their PCI burden go away. From outsourcing, to revamping all business processes in favour of truncated card numbers (except authorisation of course), to going back to cash only (not kidding). While almost EVERY merchant organisation should consider the first 2 anyway, it really didn’t help either retail, or e-commerce.

So the first foray into a technical ‘innovation’ was to make PCI go away for areas where they could not fix their systems to a degree that supported PCI compliance. Organisations started looking for alternatives to processing the full cardholder data; tokenisation was born (poetic licence, we’ve had forms of tokenisation for centuries). But this does nothing for authentication traffic which requires the fill account number.

Then came my personal favourite; Point to Point Encryption (P2PE), a.k.a. – and before the SSC decided to kibosh it – End to End Encryption (E2EE). The theory is very sound; encrypt the data for the point of interaction (usually a Pin Entry Device, or PED) all the way to the point of decryption, but the eventual PCI-approved solution is as complex as the DSS, limited (currently) to approved hardware devices, and requires a degree of certification few have even looked at.

A lot of organisations put their entire PCI programme on hold until such times as the P2PE standards were defined, and now that the first one (hardware/hardware) cannot apply to them, they continue to do nothing until such times as a hybrid standard is released.

So what you have here is; PCI forced the innovation, which in turn caused a justifiable delay in doing anything at all, which means that cardholder data is no better protected. Brilliant.

So P2PE, which had so much promise, is now stagnant. Organisations SHOULD have developed software solutions for legacy PEDs 3 years ago, which would have almost forced acceptance. But no-one did, and now it’s too late. How do you standardise a P2PE solution for an infinite number of scenarios? You don’t obviously, but with the advent of the next innovation, even PEDs themselves are becoming redundant…

We have the ultimate PCI and card brand killer; Mobile Applications / Mobile Payments. Still fairly new, growing exponentially – and to add the ultimate piece of irony – but cannot be PCI complaint unless the device was built for purpose. In other words, smart phones and tablets, by themselves, can never be PCI compliant. Not that this will stop their use.

Mobile payments, in all its forms, is already forcing the CARD BRANDS to innovate, or in the case of Visa, buy interest in vendors like The Square. But the SSC, as a standards only body, can never keep up. Eventually, as credit card numbers decline, so will the SSC and ALL it’s standards, and a replacement will be formed when people realise this massive drive for innovation has set us BACK in security…again.

That’s my final point of this blog; unless security is built in from the ground floor of this wave of innovation, the innovators will be directly responsible for the impossible-to-follow standards of the future.

As long as there are profit drivers, and Windows OS, I will always have a job…