Anyone who has read my blogs knows that I am very critical of credit cards and EMV as payment technologies. I am also equally critical of the card brands themselves for attempting to spread their use when there are so many other more convenient, safer, cheaper , and future-proofed options out there. With mobile applications, e-wallets, and whatever comes next, the piece of plastic with which we are all so familiar will die in its current form.

Then two products come along and I find myself having to adjust my thinking …somewhat. I still think the card brands are wrong, but I have reached my own internal compromise based on one difficult truth; I have become so enamoured with innovation, that I have lost touch with the only question that’s relevant;

Is it functional?

To me, there is no innovation without practical application, and no function without benefit and use. In other words, innovation is great, but if it’s not adopted, AND makes things better, it’s just a fad.

The two products that caused this revelation are pinCode and Coin:

pinCode is an awesome little product that covers a gamut of authentication mechanisms in a credit card sized token, and Coin allows you to load multiple credit / debit cards on – you guessed it – a credit card sized token.

Each has a fundamental flaw; pinCode cannot replace multiple cards, Coin does not authenticate payments.

Now imagine if you could combine the two.

You would no longer need multiple pieces of plastic you would have just one. Whether you load your credit cards, debit cards, branded, non-branded, or any other form of electronic payment information, it would now all be in one place, with authentication mechanisms built in that would cover every provider.  No more chip and PIN, pinCode takes care of that, and no more thick wallets, Coin takes care of that.

Added benefits;

1. The bluetooth technology in Coin could be adapted for non-NFC contactless payments, as well as its existing security feature of alerting you if the card is more than x feet away
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2. Backwards compatibility with magnetic stripe only terminals, but each bank could add authentication mechanisms with the pinCode functionality
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3. Continued use of existing credit accounts, but now without the need to issue credit cards. The information contained on a credit card magnetic stripe or the EMV integrated circuit (IC) can just as easily be sent or downloaded as long as the authentication is sound
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4. Chip and PIN would be unnecessary globally. Therefore no requirement for expensive payment terminals, leading to a massive expansion of payment technology to emerging markets / micro-merchants
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5. Every bank can be its own payments scheme and neither the cards, payment terminals, or back-end systems are tied to any particular card brand or region
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6. Your ‘credit card’ can now be used for multiple authentication requirements; from a physical security pass, to 2 factor authentication, to call centre mutual authentication
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7. Carrying a ‘spare’ credit card is now so much simpler. As a frequent traveller, I not only have a spare credit card, I have FOUR spare credit cards just in case (Visa Credit, Visa Debit, MasterCard, Amex). Being able to replace all the credit cards with a vastly improved one, as well as not having to worry about it being stolen makes me drool

However, and back to my original point, this MAY end up prolonging the life of the card brands, but even I can’t deny that there are literally hundreds of millions of people who are already used to carrying little pieces of plastic. As long as this ‘interim innovation’ can instil more security, greater functionality, and perhaps a little more competition, then so be it.

Mobile applications and smartphones will rule the day eventually, and the combination described above will actually begin the process of educating people that electronic payments and phones will no longer be as separate as they are now.

This is the perfect gap-filler between present and future, and it all points back to where it began; authentication.