Why I Offer a ‘CEO Discount’

A CEO discount is when I offer an organisation a 10% reduction on my consultancy day-rate if they can arrange for a 30 minute, 1-on-1, face-to-face, meeting with the CEO.

Sound like a gimmick? Well, it is partially, I’m trying to run a business, but it’s also extremely beneficial to both sides. Not only that, addresses the most fundamental of all security challenges; management buy-in/support. Continue reading