How to Lose All Credibility in Cybersecurity

There are some things in life that you assume everyone must know by now; give a firm handshake, never accept credit for someone else’s efforts, never be rude to waiters and so on. Yet so many vendors in the information security industry fall foul of an offence far worse than these.

They use phrases like:

  • 100% secure
  • Unbreakable
  • Completely safe
  • Fraud-proof
  • Hack-proof
  • and so on…

The fact remains that NOTHING in information technology is 100% secure. Nothing. If someone wants it badly enough, and they have the necessary skill-set/support, they are going to get it, and anyone who espouses differently should find another line of work before they cause any[more] damage.

And it’s all so unnecessary. You don’t need 100% security even if it was possible, what you need is security ENOUGH. The bad guys are lazy, and if you’re too difficult to breach they will move on, so just ‘build your fence higher than your neighbour’s’ From what I’ve seen in the 15 years I’ve been consulting across the globe, this should not be too difficult.

The calculation you have to make is this;

If the Cost of Security > Value of Data = do what you can afford and no more, OR, if the Cost of Security < Value of Data = do it, but do only what makes sense.

So what process magically gives you the answers to this equation? Easy, the Risk Assessment. One of the most basic tenets of a security program done well, and one of the most under-utilised business tools in every organisation I’ve helped. A risk assessment process performed appropriately will tell you what you’re not doing well, how to fix it, AND how much to spend on doing so.

But I digress.

I can actually empathise with organisations and individuals trying to sell security. It’s tough, but that’s no excuse for lying about your products, and that’s exactly what you’re doing if you claim 100% security. Lying. You have a responsibility to your customers, and whether you like it or not, and whether you ARE or not, you are the usually the expert in the room (if you know 1% more than the other person you are the expert). Your client came to you for help, it’s up to you to provide what they NEED, not necessarily what they asked for.

Your credibility as a provider of information security services or products goes hand-in-hand with your integrity as an organisation and/or individual. Think of your integrity as a form of currency; you can either invest it in your credibility, or spend it on quick wins. Only one of these has a long-term future.

I will note however that if you’re a buyer of security services, you have as much responsibility as the seller to buy only what you need. YOU must ask the right questions, and the only way you can do that is to either do your homework, or hire someone to do it for you. Never expect a salesperson to think twice about giving you what you ask for, then charging you again for providing what you should have asked for in the first place. This scope creep is your fault as much as theirs.

This white paper is not how to sell, I can’t do that, this is how I think you sell with integrity; How to Sell Security

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